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The campaign is being run by the Borough of Poole and supported by the Directory Recycling Scheme , which is sponsored by Yellow Pages. The aim is to collect thousands of old Yellow Pages – featuring sandcastles on the front cover - and recycle them in special collection banks or the kerbside boxes.

The campaign has been boosted by a grant from the Directory Recycling Scheme to the Borough of Poole.

Councillor Jonathan Pethen, Cabinet Portfolio Holder for the Environment, said: "Working with Yell and our own local industries is a great opportunity to develop and enhance recycling initiatives and we are keen to develop further partnerships with other external companies. This scheme is a very simple and easy way for residents to dispose of their Yellow Pages Directory and we encourage everyone to get involved."

From November, banks clearly displaying Yellow Pages recycling stickers will be sited at the following locations:

• Somerfields car park, Canford Heath \n

• Homebase car park, Redlands, Branksome \n

• Sainsbury car park, Pitwines \n

All Yellow Pages collected will be taken to Perrys Recycling where they will be recycled into animal bedding.

Rachel Holt, recycling and waste minimisation officer with the Borough of Poole said: "It has never been easier to recycle your old Yellow Pages. Simply place them in your regular kerbside box or take them to a special collection bank."

Adam Billiald, co-ordinator of the Directory Recycling Scheme, said: "Supporting local authorities to recycle directories is a major environmental strategy for Yellow Pages. I encourage everyone to do their bit for the environment and recycle their directory via the council’s kerbside scheme or special collection banks."

Further information can be obtained by contacting Rachel Holt, Borough of Poole, on 01202 261702.

Notes:

Yellow Pages

Yellow Pages are published by Yell, a leading international directories business operating in the classified advertising market through printed, online and telephone–based media. Yell’s products in the UK also include the Business Pages directory, Yell.com, Yellow Pages 118 24 7 and in the US, Yellow Book and Yellowbook.com.

The Directory Recycling Scheme, sponsored by Yellow Pages, works with local authorities to encourage an increase in the number of Yellow Pages directories that UK households recycle. It runs a freephone helpline (0800 671 444) for the public to call to find out the nearest recycling point for their old Yellow Pages. Internet users can find this information via www.yellgroup.com.

*Lines open Monday – Friday from 8.30am – 5.30pm